Our rebrand reflects our growth

  • Press Release

APL Midlands Ltd has changed its name to APL Formwork. The company has added Engineering Design and Manufacturing to its full-service range.

Growth Springs from strong foundations

Steve Crump, the founder and chairman of APL, has worked in the Formwork industry for over 20 years and has owned and run the family business for over 15 years. He recognised that taking the company to the next level in today’s commercial landscape would demand a wide base of people with strength in experience and skillsets.

The past few years have seen APL grow organically, expanding its products and services.  APL’s products are recognised and used across the UK and in some European countries, but the company has also forged business connections as far as Australia. Trusted as a reliable and quality UK supplier in the formwork industry, APL is now poised to reach new markets: a fresh rebrand accurately reflects its global position and aspirations.

“We are in a perfect position with the drive and energy to look to the future,” says Steve Crump. “Our decision to rebrand APL will take us to the next level: launching abroad.”

In the planned reorganisation, Steve Crump will take the strategic position of APL’s chair, with his son Michael Crump, who already runs the business alongside Steve, firmly taking the reins of the day-to-day operations as an MD.

From Manufacturing to Refurbishment

The decision to become a full-service supplier to our customers is about taking market share and creating a strong global reputation. Strategically adding a Design Engineer, Procurement Manager, and Operations Manager to the company means APL Formwork is well-positioned to take on wider growth.

APL Formwork now offers products for all Formwork and Falsework projects and Services that include:

  • Manufacturing
  • Repair
  • Refurbish
  • Design
  • Clean
  • Paint
  • Packages
  • Sales and Hire

Why we rebranded

Emerging from the difficulties of Covid, the company made the progressive move to take a deeper look into opportunities both in the UK and abroad. Having an in-depth understanding of the industry worldwide, listening to customers and understanding what they need is paramount to growth.

“Now that the horizon of opportunity is expanding, it makes perfect sense to update the brand. For simplicity and clarity, the company has also taken the name APL Formwork” says Michael Crump, MD.

The rebrand is a statement for the company to show growth but also to mark the expansion later in the year for other countries, and it was a forward-thinking decision that best reflects our standing as a business in 2023.

Our people matter

APL may have sprung from humble beginnings but employs today 30 people. Many have been with the company from the start, and the whole team has naturally taken on the firm’s positive and upfront way of working. This unique and formidable foundation of reliable employees has respect for both clients and colleagues, as well as wide expertise in the field of formwork. This will give APL a firm base and a competitive edge as they move into global markets.

“We are proud of our consistent, supportive approach, and with the recent additions in Manufacturing and Engineering, we intend to take that knowledge out to the world,” says Sarah Crump.

APL strive to provide all customers with the best quality services, from the full range of products to hire or purchase to in-house refurbishment, repair, and cleaning services to maximise the care and attention given to new and existing customers.

“We are in a very good position to launch our strategic plans, and we are looking forward to a very bright future,” says Michael Crump, MD.

Our old logo
Our New logo

Vision, Mission and Core Values

APL’s vision is to be internationally recognised as the UK’s leading independent manufacturing formwork supplier with customer service and product quality at the heart of our family-run business.

APL’s mission is to continue to strive to provide all of our customers with excellent service. From our full range of products for purchase or hire to our range of in-house services of refurbishment, repair and cleaning, we will maximise the attention and quality service we offer both new and existing customers.

We live by our Core Values, which apply to how we work with each other and interact with our customers.

We care and go the extra mile for each other and our customers.

It’s in our DNA to adapt and improve all of our services in order to deliver project success for our customers regardless of their needs in the formwork and falsework field.

We ensure our customers the high-quality products and services APL is known for, and we support our customers to deliver project success.

Contact details

For more information, please contact Michael Crump, MD

[email protected]

T +44 (0) 1543 377 007